Publisher's Synopsis
"Highly recommended! A spectacularly useful guide to personal branding that pulls off the difficult trick of being both realistic AND inspirational. A must-read, regardless of where you are in your own brand-building journey." - Jay Baer, NYT best-selling author of Talk Triggers
"This is the kind of book that changes how you view the rest of your career - and how you go about amplifying your value to the wider world. In some ways, this book is about discovering your personal brand - but it's really more of a "how to" guide for discovering the personal truths that make you gloriously unique." - from the Forward by Christopher Wilshire, CEO, Egg Strategy. STEP OUT OF THE SHADOWS, AND INTO YOUR OWN PERSONAL BRAND SPOTLIGHT. Too many people for too many years have labored in obscurity. Why? Because that's the way it's always been. Work for someone else. Let them profit off your labor. And remain nameless, letting others take credit for your hard work. But in today's hyper-connected 'everything is media' world, that's all changed.
In 1997, the brilliant Tom Peters outlined the tenets of a new concept-Personal Branding. Since then, smart people of all ages have decided to turn that concept into daily practice, and the results speak for themselves. Fact is, if you're not actively branding yourself based on who you are, what you do, and how you do it, you are leaving opportunity on the table. But with this book, and a little bit of work, that opportunity is 100% yours to own-starting today
In this example-filled book by veteran brand marketer DP Knudten, readers are invited all the way back to 1997 when the brilliant Tom Peters first defined and popularized the concept, then back to a future where having a personal brand isn't just a luxury, but a career-boosting necessity.
"An industry veteran with decades of expertise under his belt, when DP talks about personal branding, people listen. Quite literally in his great podcast series, NONFICTION BRAND, served as the base for this fantastic book that explores the many faces and stories of self-branding." - Balázs Ferenczi, Contributing Editor, Fratello.com. "Reading DP Knudten's NONFICTION BRAND, is at once both fabulously comforting and deliciously confronting. His warmth, humour intelligence and creativity ooze through every word, like butter melting on wholewheat toast. But the work is challenging, he asks us to dig into who we really are, to squash our imposter syndrome, embrace our experience and put ourselves 'out there'. But the great thing? DP has got our back every step of the way, with a wealth of great ideas, tactics, and examples of how we can learn to love the 'us' in our business." - Kate Toon, Founder, Stay Tooned Pty Ltd.
"Knudten's 'Selective Authenticity' concept is to Branding what Simon Sinek's 'Why?' is for Leadership. You can't fake it, but you can-and should-find it and hone it. NONFICTION BRAND shows you the way." - Darin Tessier, VP/Marketing Director, SBCP.bank
