Publisher's Synopsis
She works hand-in-hand with a founder who's a lightning rod for controversy - OK, for stepping in it. She's grown a chaotic company ('Vanity Fair' calls it a 'pirate ship') housed over a dentist's office outside of Boston that published giveaway papers into a juggernaut with more than 5 billion monthly video views and 225 million followers valued at 550 million dollars. Erika Ayers Badan calls herself a 'token CEO', the rare female employee in the highest rank of a bro-roar sports and new media culture. She's figured it out, after big marketing jobs in large traditional corporations like Microsoft and AOL, for herself; she's figured it out for friends; she's figured it out for the thousands of people who listen to her Barstool podcast, 'Token CEO' every week. And in this book, she's figuring it out for everybody else.
