Publisher's Synopsis
From Gang Life to Self-Made Millionaire: Learn Nipsey Hussle's Secret to Success on Business and EntrepreneurshipHere's Just a Taste What You're About to Read in This Concise Nispey Hussle Book: 1. Ownership is Very Important: "I just believe in ownership...I believe in investing in yourself...your foundation should be strong." - Nipsey HussleHussle, aside from the entrepreneurial spirit which he already had, was heavily influenced by the lives of music moguls like Jay Z, Diddy and others who have ownership of all their content and work.His record label, All Money In, was created in 2010 after many terrible record deals. He promised himself to do better by the artistes that were signed under him, and he did.In an interview with The Fader, he told them that, while coming up, he learned the rules of playing with money and brought that mentality into music.Nipsey invested heavily in most of his business ventures, especially in his music career. Hussle personally funded most of his career by buying music equipment and other studio amenities at a young age when he could have easily spent his money on cars and jewelry as his peers would have, but Nipsey was all about putting money into what you believe in, hence the personal investment in his career.Nipsey also worked towards buying (and eventually bought) up the property that housed his clothing business, The Marathon Store, and had plans to expand and open up more businesses, including a restaurant and barbershop at the same strip mall.2. Nipsey Hussle on Keys of Building Wealth"Instead of trying to build a brick wall, lay a brick every day. Eventually, you'll look up, and you'll have a brick wall." -Nipsey HussleNipsey's formula for building wealthy centers around ownership. To own something is very important, and to understand investments andto live within your means and also make somethingwas one of the most critical things for him. According to Nipsey, some have mastered the rap game but consume so fast that they can't get ahead."Start with what you know and grow." -Nipsey HussleNipsey knew music. With his unique marketing strategy selling his Crenshaw mixtape, he could continue to release his music digitally and sell limited first editions tapes for $100 each. This gave him the seed money to fund his All Money In label.Nipsey knew what was needed to revitalize his neighborhood. Under the Opportunity Zone legislation, tax cuts are given to encourage long-term investing in economically-distressed communities.Nipsey developed plans to offer affordable housing and food and jobs via his Hyde Park real estate project.3. The Move Behind the $100 Mix-TapeIt was one of the genius marketing tactics Nipsey was known for.When asked how he pulled it off, he said he read a book called Contagious by Jonah Berger which revolved around a $100 cheesesteak in Philadelphia, and he believed that gave him inspiration combined with the knowledge that each artiste had a fraction of fan base; some fans were highly engaged and while some were mildly committed, and, as such, whatever price you call was the amount they committed fans were willing to pay.The price tag to him was sort of a way for the listener to reciprocate what the music did for them with a tag line that says ""Always by choice never by force"" because the music was already on other free and paid platforms, so it was the user's choice to pick what they wanted.In short, it proved he could use his street-smart hustle to prove to the world he could be a legitimate businessman and a consummate artist. A great tribute to a true hero that transcended music!Note: This is an unofficial tribute book to Nipsey Hussle from a fan, for a fan to support his legacy. It has not been has not been approved or endorsed by the Nipsey Hussle or his associates.
