Paperback (27 Oct 2022)
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Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
| ISBN: | 9783948580254 |
| Publisher: | Next Factory Ottensen |
| Imprint: | Next Factory Ottensen |
| Pub date: | 27 Oct 2022 |
| Language: | English |
| Weight: | 220g |
| Height: | 173mm |
| Width: | 223mm |
| Spine width: | 26mm |
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