Publisher's Synopsis
In this indispensable guide to navigating the twenty-first century, two visionary thinkers reveal the unexpected ways in which "new power" is reshaping politics, business, and life. And also how to make new power work for you.
What is new power? It's Black Lives Matter, it's the Ice Bucket Challenge, it's Airbnb, it's Uber and Lyft. As they did in their immensely influential TED talk, Jeremy Heimans and Henry Timms show the strength of new power and contrast it to "old power," the foundations of which are rapidly crumbling in the face of technology and our ubiquitous connectivity.
Drawing on examples from business, activism, and pop culture, as well as the study of organizations like Lego, NASA, Reddit, and TED, Heimans and Timms explain how anyone can build new power and channel it successfully. In an era increasingly shaped by new power, this groundbreaking book offers us a new way to understand the world--and our role in it.
