Publisher's Synopsis
A CD-ROM of new food products launched in the UK which includes price, ingredients, weight, preservation and preparation methods, place of purchase and manufacturing details. It should be of interest to those needing to keep abreast of new products, their positioning and who is producing them. It enables users to see what ingredients are being used by which manufacturers and in which products. Featuring over 4000 products, the database is intended for use in assimilating market and competitor information and also for stimulating new product development.
