Publisher's Synopsis
Forward-thinking companies are focusing their attention on knowledge, that insubstantial asset which is recognised as a key competitive capability in the new economy. Yet despite the mantra that knowledge is '70 per cent people, 20 per cent process and 10 per cent technology', too much emphasis is still placed on technical aspects of knowledge management by firms embarking on initiatives in this area. Zooming in on a critical issue, this new title in the groundbreaking New Economy Excellence series helps managers to consistently reap competitive benefits by understanding the nature of knowledge and how to make the most of it in the ultra-competitive e-world. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089 New Economy Emotion: Engaging Customer Passion with e-CRM Alfredo Zingale and Matthias Arndt - 0470841354
