Publisher's Synopsis
⦁Is It Best to Buy or Borrow Books?In gneral, reader will choose either to visit library to borrow books or visit book shop to buy book. In any readers' reading behavioral choice process, they will compare whether the book shop has same book to sell or library has same book to borrow, if the book can be sold or borrowed in shop or library. Then, the reader will compare the price between the library's the book list price and the shop's the book sale price. Hence, if the library's the book list price is more expensive to compare the shop's same book's sale price. Then, the reader will choose to visit the book shop to buy the same book in possible. So, his earlier borrowing the book desire will be changed to visit the book shop to buy the same book because the book shop's same book's sale price is cheaper than the library's same book. Unless, the reader does not visit the book shop, so he believes that the library's the book can not be sold from any book shops.One major positive of buying books is more money in the pockets of authors, who - unless they're someone like Harry Potter creator J.K. Rowling - tend to need all the sales they can get. Plus you're giving business to bookstores. Then there's the pleasure of adding another title to your home shelves - where the book is always available for reading, for impressing guests with your superior taste in literature.But taking out titles from your local library has advantages, too. It's free - an especially nice price in these grim economic times. It's eco-friendly, because many people eventually peruse the same copy. And it can lead to more reading, because there's a deadline for when the books need to be returned. Sure, you can renew a book. But I try to avoid that. If I borrowed four library books the month before, I'll stay up late a few nights before the due date to finish that last one. I read approximately 10 more novels a year that way. Last but not least, library users are supporting an important government institution at a time when many right-wingers want to close or privatize almost everything that's not making a profit for greedy corporations. America needs democratic places that welcome everyone, not just people with lots of money.I first came across this comparison on a popular sales psychology website [link below], and it got me thinking... how do these kind of (genius) persuasion techniques apply to your career as an author? You see, whatever people might say, books - especially ebooks - are cheap. Most self-publishers who sell books on Kindle (or wherever) set the bar at $2.99 - $5.99 per title. And I just know you break out in nervous sweats at the thought of charging more than that. I know I do. But price isn't the only thing readers care about. In many cases, it isn't even their top priority. Raise your hand - ever dropped your book prices down to 99c in the hopes of picking up some much-needed sales? I know I have. But the main problem isn't to do with price. $2.99 or $3.99 or $5.99 isn't a lot of money. It just isn't. The problem is all about POSITIONING.Car market is similar to book market. In car market, that is, making your prices seem like a good deal. And that's where your sales message comes in. In the case of the car advertisements above - the sales messages focus on what's important to the prospective buyer and frame it as a benefit. The Rolls-Royce drivers want opulence and calm. The Land Rover crowd want power and ruggedness (which they associate with a noisy engine).