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New Directions in Consumer Research

New Directions in Consumer Research - SAGE Library in Marketing

Paperback (07 Oct 2015)

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Publisher's Synopsis

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

Volume One: Practices

Volume Two: Sharing

Volume Three: Politics

Volume Four: Space 

 


Book information

ISBN: 9781473911536
Publisher: SAGE Publications
Imprint: Sage
Pub date:
DEWEY: 658.834
DEWEY edition: 23
Language: English
Number of pages: 1408
Weight: 2700g
Height: 234mm
Width: 156mm
Spine width: 22mm