Publisher's Synopsis
'Refreshingly clear. Answers all those questions that entrepreneurs keep asking.'
Robert Craven, author, Bright Marketing and Kick-Start Your Business
So you've launched your new business. But what do you need to do now to make sure it succeeds?
This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.
Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:
· Easy-to-apply strategies for business success
· Insightful case studies from businesses that survived the first five years
· Helpful exercises and action plans
· Valuable templates for you to use
This is your one-stop shop for everything you need to manage, grow and succeed with your new business.
'Full of very valuable information. This is not theory - but live action in print. Highly recommended.'
Professor Alan Barrell, Judge Business School, University of Cambridge
