Neuromarketing Fundamentals

Neuromarketing Fundamentals

Paperback (14 Aug 2017)

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Publisher's Synopsis

The word brain tends to be used when people talk about anatomical structures or circuitry in the brain. The term mind tends to be used to refer to the subjective cognitive states a brain creates. For example, the prefrontal cortex is an anatomical part of the brain, but attention is a cognitive "state of mind" produced by activity in the brain. Generally, we use these terms interchangeably. We consider "nonconscious processes in the brain" to be equivalent to "the nonconscious mind."

Book information

ISBN: 9781974567539
Publisher: Createspace Independent Publishing Platform
Imprint: Createspace Independent Publishing Platform
Pub date:
Language: English
Number of pages: 42
Weight: 59g
Height: 203mm
Width: 133mm
Spine width: 3mm