Third edition
Hardback (12 Apr 2022)
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Combines theoretical frameworks with case studies and practitioner insights from a broad range of nations and cultures throughout the world. Relevant as recommended and core reading for a broad range of advanced undergraduate and postgraduate Marketing, Branding and Communications courses. The leading text in the field now fully updated by Keith Dinnie, who is a world-renowned expert on Nation Branding.
| ISBN: | 9780367569884 |
| Publisher: | Taylor & Francis |
| Imprint: | Routledge |
| Pub date: | 12 Apr 2022 |
| Edition: | Third edition |
| DEWEY: | 352.748 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 268 |
| Weight: | 684g |
| Height: | 246mm |
| Width: | 189mm |
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Paperback
Published 18 Jun 2020
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