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Narrative Creativity

Narrative Creativity An Introduction to How and Why - Elements in Creativity and Imagination

Paperback (30 Jan 2025)

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Publisher's Synopsis

Narrative creativity is a new, neuroscience-based approach to innovation, problem solving, and resilience that has proved effective in business executives, scientists, engineers, doctors, and students as young as eight. This Element offers a concise introduction to narrative creativity's theory and practice. It distinguishes narrative creativity from ideation, divergent thinking, design thinking, brainstorming, and other current approaches to cultivating creativity. It traces the biological origins of narrative creativity and explains why narrative creativity will always be mechanically impossible for computer artificial intelligences. It provides practical exercises, developed and tested in hundreds of classrooms and businesses, and validated independently by the US Army, for improving narrative creativity. It explains how narrative creativity contributes to technological innovation, scientific progress, cultural growth, and psychological well-being, and it describes how narrative creativity can be assessed. This title is also available as Open Access on Cambridge Core.

About the Publisher

Cambridge University Press

Cambridge University Press dates from 1534 and is part of the University of Cambridge. We further the University's mission by disseminating knowledge in the pursuit of education, learning and research at the highest international levels of excellence.

Book information

ISBN: 9781009614771
Publisher: Cambridge University Press
Imprint: Cambridge University Press
Pub date:
DEWEY: 808.036
DEWEY edition: 23
Language: English
Number of pages: 75
Weight: 150g
Height: 228mm
Width: 152mm
Spine width: 8mm