Paperback (21 Jun 2004)
Not available for sale
Includes delivery to the United States
Out of stock
Publicly funded National Tourism Organisations (NTOs) are under increasing pressure to justify their activities and prove the way they influence tourism to their country. This report, undertaken by the University of Luton, examines the way NTOs measure their performance and current best practice. It then looks at academic research into marketing evaluation to create a guide to practice that can be adopted in the future.
| ISBN: | 9789284406364 |
| Publisher: | World Tourism Organization |
| Imprint: | World Tourism Organization |
| Pub date: | 21 Jun 2004 |
| DEWEY: | 338.47910688 |
| DEWEY edition: | 22 |
| Number of pages: | 170 |
| Weight: | 453g |
| Height: | 279mm |
| Width: | 203mm |
| Spine width: | 6mm |
$4.95off
Paperback
Published 01 Aug 2023
Save $4.95
$7.20off
Hardback
Published 18 Aug 2023
Save $7.20
