Publisher's Synopsis
For introductory business courses.
This ISBN is for the MyLab access card. Pearson eText is included.
A focus on the practical skills and important developments in business
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses -- and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they're learning about, and making this text the most current and relevant one available on the market.
Personalize learning with MyLab Intro to Business with Pearson eText
This flexible digital platform combines unrivaled content, online assessments, and customizable features to personalize learning and improve results.
Pearson eText is an easy-to-use digital textbook available within MyLab that lets you read, highlight, take notes, and review key vocabulary all in one place.
NOTE: Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab(R) and Mastering(R) platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.
Used books, rentals, and purchases made outside of Pearson
If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.
