Hardback (31 Dec 1996)
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Offers a detailed overview of the business of popular music, showing how it fits into popular culture and how it is disseminated in the American commercial market. Explores subjects such as money flow, talent acquisition and development, and promotion, and discusses marketing strategies and the marketing of specialty areas such as classical, jazz,
| ISBN: | 9780879726935 |
| Publisher: | Bowling Green State University Popular Press |
| Imprint: | Bowling Green State University Popular Press |
| Pub date: | 31 Dec 1996 |
| DEWEY: | 338.47780973 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 189 |
| Weight: | 527g |
| Height: | 241mm |
| Width: | 165mm |
| Spine width: | 19mm |
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Paperback
Published 11 Aug 2023
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