Publisher's Synopsis
Manufacturing industries are a common knowledge as are the likes of the motor car, television, foodstuffs and electrical goods that exist around us every day and are forcefully advertised. Banking too but it is only true to a lesser degree regarding insurance because if canvasing the average person in the street about insurance they would think only about their life insurance, health insurance, motor cover, house and contents, pet plan insurance and so on. Put like that, it is all very wearisome and therefore hardly a subject worth writing about, or is it? That was certainly the author's impression of insurance even up to the point of moving into the financial sector from manufacturing industry. Pursuing the subject a step further, hazarding a guess, if those very same people were quizzed regarding the types of people they imagined are employed in insurance they would probably describe their insurance broker or simply a voice at an insurance call centre. This account therefore will, in all probability, dispel the notion that all insurance dealings are routine and in the main, predictable as did an international group of young insurance delegates at a Middle East seminar, many of whom were totally unaware that the insurance industry's activities were so diverse.
