Publisher's Synopsis
Good work involves feeling engaged and motivated by what we're doing - and battling inertia and weariness with courage and imagination. Fortunately, motivation is not a gift from the gods; it is a quality we can nurture in ourselves and encourage in others. 'Motivation' is a tool for increasing our effectiveness; 52 exercises designed to train our brains to find their bearings and generate their very best efforts. Our minds are not machines, and are prone to distractions, indecision and cognitive biases - but these can also be worked around and overcome. Each exercise prompts us to engage in activities and thought experiments that help us to surmount mental blocks and formulate strategies for solving problems and achieving our goals. At once a collection of psychological solutions and calls to action, this is an invaluable resource for unlocking our true potential.
