Publisher's Synopsis
"Motivation: Pillar of business performance" is an eye-opening book that redefines how we understand motivation in the world of work. Beyond classic theories, this text explores innovative strategies and real cases that have transformed successful companies. From Maslow's hierarchy of needs to gamification and artificial intelligence, the reader will discover practical tools to create work environments where talent flourishes. It also invites reflection on the impact of motivation on personal and organizational well-being. In a competitive world, this book becomes an essential guide for leaders and professionals who seek not only results, but a vibrant and humane corporate culture.
