Publisher's Synopsis
Responding to the dramatic growth in digital media in recent years, academic institutions around the world are introducing the element of motion into graphic design courses. Moving Graphics provides design educators, students and professionals currently working in, or desiring to enter, the discipline of design for motion and interaction with a solution-driven roadmap for negotiating the territory. Moving Graphics also addresses the fact that, as different strands of media converge into one digital form, practitioners must respond with greater interdisciplinary collaboration. Moving Graphics describes what the designer must decide before any software is loaded: the fundamentals, process, and methodology. This book goes beyond software, to focus on effective solutions, making it both a design resource and an educational reference. Commercial, academic and artistic applications of animated graphics are used to illustrate how the elements of space, time and motion affect the traditional, print-based understanding of graphic form and communication.
