Publisher's Synopsis
96% OF BOOKINGS COMING TO YOU DIRECT - That's the figure that Adam Hamadache has helped to achieve at The Cranleigh Boutique - where he is the Associate Director. For over seven years Adam has worked to find the strategies, tools and techniques to drive more direct, zero-commission business to The Cranleigh Boutique and the dozens of hotels he works with around Europe within his hotel marketing agency Wow Guest Hotel Marketing. More Direct Bookings is the follow up book to the Amazon No.1 Best- Seller Give Your Guest A WOW! in which he shares a practical, step-by- step approach to the proven marketing methods used to successfully drive more direct bookings, and become less dependent on the OTAs.
