Publisher's Synopsis
What is a moral company? There are undoubtedly many ways to look at this question. One might want to look at it in terms of a company's mission statement and its commitment to social responsibility, reflected in its words and deeds.This book, however, takes a very different tack. It offers an answer to how we can define whether something is moral, immoral or amoral, by sharing a breakthrough understanding of law and economics, and more broadly, systems. Explaining this insight, with a focus on some of the key ideas and urgings of Paul Polman, the head of Unilever and one of the most outspoken champions for the idea that we must chart a new course and find a new path to growth. The book shares an understanding of how we, as a society, can reconcile the tensions that many executives and companies face.If the goal is to balance financial values with moral values, then exploring how we can do that is exactly the kind of step we, as a people, need to take. We hope that you will join us on this journey to discover how a whole new paradigm can open our eyes and hearts to a new way to balance and harmony.
