Publisher's Synopsis
For first-year courses in Corporate Finance at the MBA & Executive MBA level or at any undergraduate program that focuses on value creation.
Emphasis on corporate finance activities and how decisions and strategies relate to other functions of the firm, including sales, advertising, marketing, production, etc. Throughout the text, the story of financial analysis and reasoning are applied to problems faced by executives in marketing, operations, and personnel from both a domestic and international perspective. The text's focal theme is on value creation and the role of corporate finance in facilitating this process.
