Mobile Marketing for Dummies

Mobile Marketing for Dummies - --For Dummies

Paperback (01 Oct 2010)

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Publisher's Synopsis

This title provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile.

Book information

ISBN: 9780470616680
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.87202854678
DEWEY edition: 22
Number of pages: 362
Weight: 584g
Height: 235mm
Width: 187mm
Spine width: 21mm