Paperback (14 Mar 2002)
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Web sites gather information about customers, but companies don't know how to use this to improve their marketing. This title explains how data mining techniques can be applied to the Web and how this can lead to more efficient advertising.
| ISBN: | 9780471416098 |
| Publisher: | John Wiley & Sons |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 14 Mar 2002 |
| DEWEY: | 005.758 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 348 |
| Weight: | 658g |
| Height: | 236mm |
| Width: | 190mm |
| Spine width: | 20mm |
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