Publisher's Synopsis
This practical guide for managers in the new Europe has been expanded not only to cover the three new members of the European Union - Austria, Finland and Sweden - but has also been generally revised and updated to reflect international developments, including a new section on Russia. In addition, the author has provided a new "toolkit" to enable readers to test their own cultural responses.;Managers working in a multicultural environment often make two mistakes: they misunderstand the behavioural and cultural differences, or are over-sensitive and defensive. Both can lead to reduced effectiveness and alienation. This book addresses the crucial issues of: etiquette and manners; formal and informal meetings; social expectations; the legal and business framework; and the cultural styles of business.;This business guide is aimed at managers of any nationality intending to do successful business in the world's biggest market. John Mole is the author of "Brits at Work".
