Publisher's Synopsis
Build a thriving 21st-century consultancy with an all-new edition of the classic bestseller
In a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the "Rock Star of Consulting," will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.
Weiss updates his time-tested model for creating a flourishing consulting business, while showing you the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition, he offers you invaluable guidance on raising capital, attracting clients, and creating an airtight marketing strategy.
This new edition is packed with step-by-step advice on how to:
- Use volatility and disruption as offensive weapons
- Maximize fees by adopting a "value mindset"
- Build a successful model for marketing remotely
- Master cutting-edge technology to reach the broadest audience
- Form powerful alliances to increase reach and impact
- Think branding-and think global
- Generate six-figure projects, six-figure retainers, and seven-figure incomes
