Publisher's Synopsis
This title's emphasis is on the understanding of microeconomic theories and how these theories can be applied in addressing challenges of real world firms. This emphasis is reflected in the type of examples, illustrations and questions for discussion presented in each topic which provide strong analytical skills and tools to learners. It is organized such that the demand and supply curves are derived from the consumer behaviour and cost of production respectively, followed by analysis of the market equilibrium, prices, market structures and welfare economics.
