Meta-Luxury Brands and the Culture of Excellence

Manfredi Ricca, Rebecca Robins

2012

Hardback (26 Apr 2012)

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Publisher's Synopsis

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN:	9780230293571
Publisher:	Palgrave Macmillan UK
Imprint:	Palgrave Macmillan
Pub date:	26 Apr 2012
Edition:	2012
DEWEY:	658.827
DEWEY edition:	23
Language:	English
Number of pages:	208
Weight:	502g
Height:	164mm
Width:	241mm
Spine width:	19mm