Publisher's Synopsis
This text examines media issues, showing the effect the media has on its consumers. From the perspective of an American newspaper, the book combines coverage of media industries and issues with a critical examination of media economics, media effects, and media practitioners. It considers the telecommunications bill, showing how it is changing the face of broadcast media, and how media institutions are being obliged to reorient themselves. It also offers studies of current media personalities, including Peter Diamandis, Martha Stewart and cyber magazine editor Michael Kingsley. Deregulation in general is also considered. An emphasis on evolving technologies and their impact on mass media provides an insight into the media environment of the future.
