Publisher's Synopsis
Semiotics is being applied more and more to the study of digital media, which have made the production and use of new sign forms a daily event-forms that seem to evanesce almost as quickly as they emerge. These include, especially, memes, emojis, and digital narratives. How are these affecting our perception of meaning? What do they imply for the future narration of history? These are the types of questions that will be examined in this book. It has been written in as non-technical a style as possible, covering the main aspects of traditional semiotic theory and projecting them onto the contemporary world of digital communications.
