Paperback (07 Mar 1994)
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Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.
| ISBN: | 9780750606684 |
| Publisher: | Elsevier Science |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 07 Mar 1994 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 185 |
| Weight: | 325g |
| Height: | 234mm |
| Width: | 156mm |
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