Publisher's Synopsis
Media and communication has rapidly emerged as an important field and has evolved the process of information delivery across the world. The book provides a descriptive account of historical understanding and concepts of media and communication. It delves into the ever dynamic and progressive discipline of mass media with the help of theoretical and empirical approaches. It focuses on the critical evaluation of present status of media and communication. This book is an essential read for anyone who is interested in study of media and communication.
