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Media Selling

Media Selling Television, Print, Internet, Radio

4th Edition

Paperback (09 Apr 2009)

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Publisher's Synopsis

In the last decade, the media industries have experienced unprecedented consolidation and sweeping change. The third edition of Media Selling addresses these significant industry changes and continues to be the seminal resource for information on media sales.

About the Publisher

Wiley Blackwell

Wiley Blackwell

Wiley is a global provider of content-enabled solutions to improve outcomes in research, education and professional practice with online tools, journals, books, databases, reference works and laboratory protocols. With strengths in every major academic, scientific and professional field, and strong brands including Wiley Blackwell and Wiley VCH, Wiley proudly partners with over 800 prestigious societies representing two million members.

Book information

ISBN: 9781405158398
Publisher: Wiley-Blackwell
Imprint: Wiley Blackwell
Pub date:
Edition: 4th Edition
DEWEY: 659.130688
DEWEY edition: 22
Language: English
Number of pages: 600
Weight: 1074g
Height: 245mm
Width: 173mm
Spine width: 33mm

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