Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump

Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump - Lexington Studies in Political Communication

Hardback (06 Feb 2020)

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Publisher's Synopsis

This book examines the media relations strategies first ladies and their teams have used throughout history to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. These essays also highlight the important role media relations plays in political communication.

Book information

ISBN: 9781793611246
Publisher: Lexington Books
Imprint: Lexington Books
Pub date:
DEWEY: 973.099
DEWEY edition: 23
Language: English
Number of pages: 340
Weight: 630g
Height: 159mm
Width: 235mm
Spine width: 28mm