7th Edition
Paperback (26 Apr 2005)
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Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.
| ISBN: | 9780534636890 |
| Publisher: | Thomson/Wadsworth |
| Imprint: | Thomson/Wadsworth |
| Pub date: | 26 Apr 2005 |
| Edition: | 7th Edition |
| DEWEY: | 791.4502360973 |
| DEWEY edition: | 22 |
| Number of pages: | 465 |
| Weight: | 717g |
| Height: | 234mm |
| Width: | 189mm |
| Spine width: | 18mm |
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