Publisher's Synopsis
The way we manage our careers has forever changed. Today everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with others. In Me 2.0personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace. Whether youre looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business, Me 2.0 will help you achieve lasting success.
