Mcdonald's: Behind the Arches

Mcdonald's: Behind the Arches

Hardback (01 Mar 1989)

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Includes delivery to the United States

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Publisher's Synopsis

Discusses the people, the strategies, and the innovations that turned a hamburger stand into a multi-billion dollar corporation that revolutionized an industry and influenced the culture of America.

Book information

ISBN: 9780553051278
Publisher: Bantam Doubleday Dell Publishing Group
Imprint: Bantam Doubleday Dell Publishing Group
Pub date:
Language: English
Number of pages: 16
Weight: 812g
Height: 240mm
Width: 163mm
Spine width: 41mm