Publisher's Synopsis
Mathematical Models and Methods in Marketing is a comprehensive guide to the application of mathematical models and methods in the field of marketing. Written by Frank Myron Bass, a renowned marketing expert, this book is part of the Irwin Series in Quantitative Analysis for Business. The book is designed to provide readers with a thorough understanding of the various mathematical techniques used in marketing research and analysis. The book begins with an introduction to the basics of marketing research and the role of mathematical models in marketing. It then goes on to cover a wide range of topics, including statistical analysis, regression analysis, conjoint analysis, choice modeling, and time series analysis. The book also includes several case studies and examples that illustrate the practical applications of these mathematical models in marketing.One of the key strengths of this book is its accessibility. The author has taken care to explain complex mathematical concepts in a clear and concise manner, making the book accessible to readers with a wide range of mathematical backgrounds. The book also includes numerous exercises and problems, which allow readers to test their understanding of the material and apply it to real-world marketing problems.Overall, Mathematical Models and Methods in Marketing is an essential resource for anyone interested in the application of mathematical models and methods in marketing. Whether you are a marketing professional, a student of marketing, or simply interested in the field, this book provides a comprehensive and practical introduction to the subject.Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
