Publisher's Synopsis
Change is a constant condition of business, and by its very nature, there is no single approach to it. This book explains the five different stages in a company's growth, and shows how the challenges of change are different in each stage.;The book provides pragmatic tools for how to manage change most effectively, depending on the company's stage of growth. Managers learn how to: anticipate external environment factors that cause change; use strategic and marketing planning, teamwork and total quality management (TQM); and understand the distinction between "leadership", and "management" and the skills needed to truly lead.
