Publisher's Synopsis
Make it BIG in America by bringing your European business to the US!
As global economies shift, many European companies are entering the US market for the first time. Though the American market holds endless opportunities, too often those unfamiliar with it fail to present themselves in the best light possible. Mastering Market Entry: USA is your guide.
Manny Schoenhuber knows that successful European business operations do not always fare well in the US. He shows you how to make the most of your expertise and adopt certain practices and processes to take full advantage of America's great possibilities.
Understand the whys and hows of seamlessly adapting to the US marketplace. Arm yourself with sound legal, managerial, and cultural strategies that mitigate risks and prepare you for launching your American business. Whether you have a new company, or are bringing a subsidiary stateside, let Mastering Market Entry: USA help your business thrive in the US.
