Publisher's Synopsis
Discover the power of revenue management, the art of selling the right room to the right guest at the right time and price. In 'Mastering Hotel Revenue Management, ' Zera Schmidt unveils a comprehensive guide, demystifying this intricate practice. Learn the ins and outs of customer segmentation, demand forecasting, inventory management, yield management, and pricing, all backed by real-life success stories. Uncover the challenges, from data availability to pricing pressures, and how to conquer them. This book is a must-read for revenue managers, hotel owners, operators, and students eager to thrive in the competitive world of hospitality. Embark on a journey to increase revenue, elevate guest satisfaction, and transform your hospitality business.
