Publisher's Synopsis
This book is written because persuasion is such an easily misunderstood art. Not many people is able to grasp the essence of persuasion or understand how to master the art of it to realize its full potential. Many people are also afraid that the persuader might deceive them. The truth is - persuasion, when appropriately used in the right context, can be an extremely important tool. I know this all sounds somewhat unreal at the moment, but it is true. If you think about it, even great speeches by great people (Martin Luther King Jr, Winston Churchill, Steve Jobs to name a few) are strongly tinged with the art of persuasion. "Master Influencer" will explore the secret art of persuasion applied to the world of business today. We will analyze and scrutinize the most important elements of successful persuasion as well as picking up some important traits of persuasive business leaders. The book will teach you and provide you with concrete steps to be constructively persuasive so that your business can be pushed to the next level.
