Mass Media/mass Culture

Mass Media/mass Culture An Introduction - McGraw-Hill Series in Mass Communication

3rd Edition

Book (31 Dec 1994)

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Publisher's Synopsis

This text approaches the study of mass communication with a special emphasis on popular culture, with the aim of helping students understand how the evolution of the media affected certain cultural developments. A section on the latest technological trends and developments is included.

Book information

ISBN: 9780070708266
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
Edition: 3rd Edition
DEWEY: 302.23
DEWEY edition: 20
Number of pages: 428
Weight: -1g
Height: 234mm
Width: 190mm
Spine width: 19mm