Publisher's Synopsis
Mass customization is a business strategy that aims at satisfying an individual customer's needs with near mass production efficiency. ""Mass Customization Information Systems in Business"" provides original and innovative research on IT systems for mass customization. It is a wide-ranging reference collection of chapters describing the solutions, tools, and concepts needed for successful realization of these systems. Mass customized markets, product modeling, and supply chain management are explored in precise detail. This Premier Reference Source provides a comprehensive investigation of the business processes required for manufacturing individualized products.
