Publisher's Synopsis
The process by which the information is exchanged via mass media between large sections of the population is referred to as mass communication. There are various mediums of mass communication including social media, public relations, audio media, film and television, journalism, advertisement and interactive media such as video games and e-books. The mechanisms and processes that allow communication to take place are addressed under communication theory. Cultivation theory, media ecology, agenda setting theory, the spiral silence and semiotic theory are the major theories that are associated with the study of mass communication. The topics included in this book on mass communication are of utmost significance and bound to provide incredible insights to readers. The ever growing need of advanced technology is the reason that has fueled the research in the field of mass communication in recent times. Those in search of information to further their knowledge will be greatly assisted by this book.
