Marketing Concepts and Strategies
10th Edition
Paperback (31 Mar 1997)
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Book information
ISBN: | 9780395854730 |
Publisher: | Houghton Mifflin (Trade) |
Imprint: | Houghton Mifflin (Trade) |
Pub date: | 31 Mar 1997 |
Edition: | 10th Edition |
DEWEY: | 658.8 |
Language: | English |
Number of pages: | 768 |
Weight: | 1419g |
Height: | 230mm |