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Marketing to the Affluent

Marketing to the Affluent

Hardback (22 Jun 1988)

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Other formats & editions

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Paperback (16 Oct 1997) RRP $34.01 $29.46

Publisher's Synopsis

Get the true demographics, psychographics, buying and patronage habits of the wealthy from Marketing to the Affluent. Includes in-depth interviews with some of the nation's top sales and marketing professionals who have successfully identified affluent prospects.

Book information

ISBN: 9781556231056
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
DEWEY: 658.8348
DEWEY edition: 19
Number of pages: 324
Weight: 613g
Height: 230mm
Width: 150mm
Spine width: 31mm