Book (15 Jan 2003)
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Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
| ISBN: | 9780793159635 |
| Publisher: | Dearborn Trade Publishing |
| Imprint: | Dearborn Trade Publishing |
| Pub date: | 15 Jan 2003 |
| DEWEY: | 658.804 |
| DEWEY edition: | 21 |
| Number of pages: | 253 |
| Weight: | 531g |
| Height: | 230mm |
| Width: | 160mm |
| Spine width: | 22mm |
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