Hardback (01 Mar 1996)
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Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.
| ISBN: | 9780133956252 |
| Publisher: | Prentice-Hall International |
| Imprint: | Prentice-Hall International |
| Pub date: | 01 Mar 1996 |
| DEWEY: | 647.940688 |
| DEWEY edition: | 20 |
| Number of pages: | 704 |
| Weight: | 1426g |
| Height: | 235mm |
| Width: | 178mm |
| Spine width: | 34mm |
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Paperback
Published 26 May 2022
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